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New Balance Styles for Kids on the Go  
By robert07 on Jul 10, 2014 12:37 AM
New Balance Styles for Kids on the Go

Why would a kid need a pair of athletic new balance trainers uk shoes? The founder of New Balance, William Riley, would have probably posed the same question. When he started his company in 1906, they manufactured arch supports and orthopedic shoes for adults with bad feet. In fact, the company was originally called the New Balance Arch Co.
The small shoemaker out of Belmont, Massachusetts rarely turned a profit in its first half century of existence. It wasn't until they produced a running shoe called the "Trackster" in 1960 that balancing the books became a reality. The timing couldn't have been more perfect.

For some strange, unexplained reason, running had suddenly become one of the fastest growing recreational activities in the United States. new balance trainers cheap first caught on with high school and college track coaches, who often purchased specialty shoes for their entire teams.
Because the company eschewed advertising of any kind, they depended on word-of-mouth marketing. It wasn't until Tom Fleming won the 1975 Boston Marathon in a pair of New Balance 320s that the company became an overnight success, nearly seven decades in the making.

Bolstered by commercial and critical acclaim, the company invested in their new athletic division. Shortly thereafter, they changed their name to New Balance Athletic new balance 574 uk, Inc. Their target audience was and always has been the recreational runner in the 30-plus age group. These consumers do not pay much attention to the latest fashion trends. They are experienced runners and are far more interested in durable footwear that give them the support and performance they need.

new balance 574 sonic continued to grow over the next two decades on the strength of its adult line of athletic shoes. They surprised just about everyone in the industry when they became the fourth largest athletic shoe manufacturer in the world. But something was still missing. There was a connection they had failed to make. As the market leaders started investing in athletic shoes for children, New Balance stayed on the fence. They had always targeted adults with their shoes.

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