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Nike clear inventory 
By Jennifer1029 on Apr 03, 2013 06:31 AM


Adidas key strategy toward China is extending the brand shoes and sportswear. Adidas is currently restructuring retail stores, each store to focus on specific market segments, such as basketball and other sports wear, and youth apparel and casual wear.

"In the future no longer shop large and Universal." Said Colin Currie, nike shoes china managing director of Adidas Greater China, the next two years, Adidas will launch segments counters in 7,000 stores in Mainland China, providing professional products to attract backpackers and even the fashion people.

According to the market research firm Euromonitor International, China sportswear market scale reached 148 billion yuan ($ 23.8 billion), Adidas currently holds a 11.2% share, Nike accounted for 12.1%. Over the years, Nike occupy a dominant position in the Chinese market has been, in the quarter ended Nov. 30 of last year, Nike's Greater China business sales dropped 12%.

12 at the end of last year, Nike executives said, cheap air max 2013 in efforts to solve the inventory problem, and intends to expand the existing store size, to create high-end products. (Month to domestic and international sports brand Li Ning, Peak and Anta, Puma, Kappa, ushered in a massive shut shop discount influx Today, this trend has spread to Nike the Nike plans this year new open the 40-50 special discount factory shop, this scale than Nike's new factory store from the front-line expansion to the second and third tier markets, discount efforts to maintain the 3-4 fold.)
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