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Nike profit surge 
By Jennifer1029 on Apr 03, 2013 06:29 AM


With the development of the Chinese economy, the Chinese market, more and more attention of overseas companies. nike shoes 2013 According to Bloomberg News, USA, March 22, sports equipment and sporting goods giant Nike released the 21st fiscal third-degree earnings quarter profit rebounded to dispel market concerns about the earnings outlook for the Chinese market sales slowdown. According to the company's earnings report, the Chinese market, the volume of orders also increased.

Nike said the company fell 10 percent in the last quarter of the sales of the Chinese market, the quarter after adjusting for foreign exchange factors, Nike in China market orders rebounded. Nike Chief Financial Officer Don Blair told analysts orders growth in China indicates that the company is to return to the right path and slower growth in orders in the quarter, sales growth. The Company believes that the decline in sales in the Chinese market by the impact of the economic slowdown and other factors. Nike launched a series of measures in order to regain growth momentum.

According to reports, Nike fiscal third-quarter profit growth of 55% in the third quarter, nike air max 2013 the company gross margin increased to 44.2% from 43.9%. Nike earnings data, the Nike South America market sales grew 8% to $ 2.55 billion, and Western Europe sales increased 8% to $ 1.08 billion, down 9% to $ 635 million in sales in Greater China. However, the number of orders in the Chinese market, a year-on-year growth of 4%.
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