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This research analyzes the strategic position of Nike, Inc. The time frame of the case is 1992. www.abizclub.com www.abizclub.com www.abizclub.com www.abizclub.com
The major problems and issues confronting Nike at the beginning of 1992 were as follows:
1. Marketing and research and development:

2. Distribution. A key Nike objective is the development of control of the distribution of the company's products on a global basis. While the company has made significant gains in this area, problems remain.

3. Product/target market relationship. Nike defines its athletic shoes as performance products, and identifies the target market for these products as persons pursuing fitness regimes. There are indications that Nike may be misreading the.

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