texturing a winding road/track?? help!

any ideas on this? I want to texture a race-track/winding road..  
I need to deform a map of a straight road, so that it follows  spline path (loft)..
using Max.

any suggestions very welcome.

have a look at my site if you've got a minute.

Thanks

Piers
http://www.pierscoe1.co.uk